20,000 passionate book lovers will give away 1,000,000 books on the inaugural World Book Night
The countdown begins. World Book Night will take place on Saturday 5 March 2011 and will be broadcast in partnership with BBC Two. This dynamic and unprecedented industry-wide initiative to celebrate adult books and reading will see one million free books given away on World Book Night by 20,000 passionate readers to other members of the public across the UK and Ireland. World Book Night will take place two days after World Book Day, the established nationwide reading campaign.
A growing list of high-profile figures from publishing, media and the arts are lending their support to this ambitious initiative by becoming Patrons of World Book Night including Damon Albarn, Dave Eggers, Colin Firth, David Gilmour, Antony Gormley, Seamus Heaney, Damien Hirst, Nigella Lawson, Mary Portas, J.K. Rowling and Tilda Swinton